Your hotel selling more. With more profit on every night.
Ser•e•ia runs your hotel’s distribution, demand and sales, with your team or until you have one.
- Pricing and channels following demand.
- Campaigns live, budget where it pays.
- Every conversation answered until it becomes a booking.
- This month’s result tracked against the target.
What your hotel gains.
Four gains that show up in the month’s cash.
More money on every night.
The rate follows demand every day. It goes up when the city fills and adjusts when the date is weak.
Less commission to booking sites.
More guests booking directly with the hotel. The commission you stop paying stays in the margin.
More people looking for your hotel.
Ads, Google, social media and the artificial intelligence assistants guests already use to choose where to stay.
No request left unanswered.
WhatsApp, email and event requests answered right away, day and night, until they become bookings.
Whoever owns the bottom line follows everything through a conversation.
We do the whole job.
In four parts. You don’t need to build a team or learn a new tool. If a piece is missing, we recommend it and set it up.
01Setup
We organise your hotel.
- We gather rates, rules, channels and the house’s way of selling.
- It all becomes your hotel’s Genome: what it knows, written in one place.
- We start from what already exists and only change what holds sales back.
02Training
Your team learns to decide faster.
- Front desk, reservations and sales trained in the new routine.
- Everyone knows what to approve and when.
03Management
A clear target and a weekly check-in.
- The month’s target, agreed with you.
- A simple summary: what sold, what changed and why.
04Operations
We run the day to day.
- Rates and channels adjusted every day.
- Campaigns and ads live, with budget where it pays off.
- Guest service all the way to the booking.
Ser•e•ia gets it done.
The hotel’s rules live in the Genoma, set together with your team. Within them, operations run every day, without becoming another pile of reports for your people to handle.
We don’t hand over recommendations in a PDF. Pricing, marketing and sales work together, people and AI. Whoever owns the bottom line follows the results closely.
One resort.
The first month of operations.
Anonymous case · identity preserved
September 2026 versus September 2025
- 13% → 52%
- of bookings came directly through the hotelOperations measurement · Sep 2026 versus Sep 2025
- +19.5%
- total revenue in SeptemberDaily report · Sep 2026 versus Sep 2025
- +14.3%
- average daily rate in SeptemberDaily report · revenue ÷ paid rooms · Sep 2026 versus Sep 2025
Operating gains, not a guarantee. A season is measured at its end.
2027 budget
How much will your hotel bill in 2027?
In the FirstLight, we build your 2027 budget with you, month by month: revenue, daily rate, occupancy and direct sales. Ser•e•ia earns on what goes past 2026.
2027 budget
Your hotel · illustration
- Revenue
- +18% vs 2026
- Average daily rate
- +9% vs 2026
- Occupancy
- 74% 68% in 2026
- Direct sales
- 35% 22% in 2026
2026 actual2027 targetWhat Ser•e•ia goes after
Target approved by the hotel
Two ways to work.
Outsourcing
We take over your commercial department.
Our team runs pricing, distribution, marketing and sales for the hotel. You follow the result on the bottom line.
Alongside your team
Or we work side by side with your staff.
We develop the people in the house and put in place smart solutions that automate the result.
Sonar · free, no strings attached
Guests already ask artificial intelligence where to stay. Does it mention your hotel?
Sonar asks the questions for you and shows, in minutes, whether your hotel appears in the answer and what it takes to appear.
- Free
- No sign-up
- No email or phone required
You see the result right away. Leaving your contact is optional, only if you want the full reading.
Test my hotel on SonarHow to start.
Six steps. The first three are free.
01Free
Request
You request the FirstLight here on the site. It takes two minutes: name, email and the hotel’s website.
02Free
FirstLight
We read your hotel with public data and design your 2027 budget with you: revenue, daily rate and direct sales targets. A person on our team checks every number.
03Free
30-minute conversation
The Founder presents the budget and the path to reach it. No commitment.
04
Contract and setup
This is where the paid part begins. We organise the hotel and connect what already exists.
05
Training
Your team learns the new routine, with us beside them.
06
Management and operations
The day to day begins, with a target and a weekly check-in.
How we charge.
Three parts, agreed before the contract.
Setup
Organising your hotel.
The fee comes from the number of rooms and the organising work still to be done.
Monthly fee
Less than doing it without us.
Outsourced, it costs less than the team that would do this work. Alongside your staff, less than hiring an analyst.
Share of results
We earn when the hotel grows.
Ser•e•ia earns on what grows on the bottom line: the direct sales it brought and what went past the target.
A contract with no strings. Stay for the results. Cancel whenever you want.
Start with the FirstLight.
No cost. We read your hotel with public data and set your 2027 targets with you. A person on our team checks every number before the conversation.
- A contract with no strings. Cancel whenever you want.
- The hotel’s rules live in the Genoma, agreed with your team.
- Booking money never passes through Ser•e•ia.
22 years in hospitality, from the trade and distribution to commercial leadership. He leads the conversation.